— By Dana Heyde
Is it better to serve a small niche or to offer comprehensive services? I have found in my practice that more often than not, specialties overlap, and that my clients are better served by my knowledge in multiple areas of law.
Although there are certainly areas of law where a niche practice is most effective, I realized that clients would benefit if I offered services for interrelated practice areas. For example, to address the issue of elders being taken advantage of, clients may need help with Restraining Orders, Dissolutions of Marriage, and Conservatorships. All may be filed by the same parties and involve very similar issues. My ability to represent clients in a more comprehensive way has been well received and has helped my practice grow.
Maybe you have experienced something similar in your business. Have any of your customers wanted a product or service that you didn’t offer? What did you do when faced with their requests? Did you send them away to another business, or did you expand your business to meet their needs?
As driven business women, we constantly strive to build our companies through achievement. That’s why it’s important to be able to recognize when we can provide our clients with more services, and when we can’t. That recognition only comes after we have been honest with ourselves about our experience and abilities. Take a minute to think about whether you could offer any additional services to your clients. Then ask yourself what’s stopping you from doing it?
Dana Heyde is a Partner at Cottle Keen Lopiccolo & Heyde, LLP in Orange, where the firm has had a continuing presence in the community for over twenty-five years. Cottle Keen Lopiccolo & Heyde, LLP focuses on Civil Litigation, Family Law, and Estate Planning. We would be honored to help you with your legal needs.