The Marketing – Public Relations – Technology committee oversees NAWBO-OC’s marketing, branding and communications, attends and hosts display tables at conferences, expos and tradeshows and is responsible for building the NAWBO-OC brand and generating positive media attention for the chapter; highlighting corporate partners and members whenever possible. The committee also supports organizational and marketing initiatives via website, e-campaigns, blogging and social media.
MPT committee members love to generate exposure, enjoy working in a creative environment, can usually be found online, are creative thinkers and are very comfortable with being team players. We post, we tweet, we blog, we like and we share! And please don’t get mad if we are on our phones, we’re just multi-tasking.
Vice President, Marketing – Public Relations – Technology
WHW (Women Helping Women/Men2Work)
Trina is the VP of Marketing and Communications at WHW, a nonprofit that provides the unemployed and underemployed the skills and resources they need to get and keep a good job. She directs the development and implementation of WHW’s strategic marketing and public relations activities and manages WHW’s social enterprise, Déjà New, a retail store that supports the mission of WHW through fashion. Trina has been a member of NAWBO-OC since 2007, has served on the Board of Directors since 2010 and was voted NAWBO-OC Member of the Year in 2009. Trina is also on the Leadership Team of Marketplace Women of Orange County, a Santa Ana Chamber of Commerce Ambassador and a Board Member of the Women’s Business Institute.
Associate Director, Content Management
Custom Writing & Writing Repair Services
Judy Rose writes original copy for marketing and promotional materials, BLOGS, websites, newsletters, professional bios, press releases, and more. She also offers a unique strategic editing service called Writing Repair which involves analyzing, polishing, and adding vitality to her clients’ text and drafts. A NAWBO-OC member since 2008, Judy serves on the Marketing Committee where she is the Associate Director of Content Management. As Editor of the NAWBO-OC Blog, Judy writes posts and manages/edits blogs submitted by our members and corporate partners. She also contributes to other NAWBO-OC materials. Judy has written the bio/tributes for our annual Remarkable Women Awards honorees every year since 2009 and has been the organizer/editor of content for the 50+ page RW event program since 2012.
Associate Director, Event Marketing
Starfish Sign and Graphics
Laura is the owner and CEO of Starfish Signs & Graphics,Inc., a full service sign design, printing, fabrication, and installation business. Starfish Signs and Graphics produces all types of interior and exterior signs,including architectural, building and lobby signs, wall, window and vehicle graphics and large foremat digital printing. We help our customers promote their brand and business by enabling them to: Stand Out, Be Noticed and Get Results. Starfish Signs & Graphics ensures creative and sustainable results through the use of latex inks and recycle media.
Associate Director, Media Relations
Rocio Watts is the Founder and President at Find Cleaning, an online marketing platform designed for the Cleaning Industry with members nationwide. She was born in Peru. She studied Law in Arequipa- Peru, receiving degrees in Law and Economics. Rocio immigrated to The United States 12 years ago. Her responsibilities include business planning, enterprise accountability, research and development, marketing, national sales and services. Rocio’s favorite quote is: ‘Opportunity is missed by most people because it is dressed in overalls and looks like hard work!’ -Thomas Edison
Associate Director, Social Media
NRS Marketing Solutions
Nina Steffen, founder of NRS Marketing Solutions, has nearly 20 years’ experience planning, buying and negotiating local and national media for numerous clients. She specializes in helping businesses effectively use advertising to increase exposure, traffic, sales and their bottom line. Her expertise includes planning and placing digital video, audio, display, behavioral, and contextual campaigns. Nina also has an extensive background in direct response, network and cable television, local and network radio, and out of home.
Cottle, Keen, Lopiccolo & Heyde, LLP
Dana Heyde is a partner at Cottle, Keen, Lopiccolo & Heyde, LLP. Dana Heyde is dedicated to making sure each client is fully informed about the legal process and feels comfortable with all the decisions made on their behalf. During her years of practice, Dana Heyde represented businesses in civil disputes by using cost efficient and focused methods. Dana Heyde has extensive litigation experience and represented clients in matters where the damages sought were in excess of $50 million. Dana Heyde currently focuses on Civil Litigation, Family Law and Estate Planning.
Mary Etta McCurdy
Window Fashions Certified Professional
Mary Etta McCurdy is the owner of Mary Etta Designs Interiors. Believing that we all deserve a home that is uniquely ours, she helps her clients with classic, functional, and luxurious interiors. Her company’s tagline, “We’ve Got Your Windows Covered,” speaks to her expertise in window coverings of all kinds. She educates and guides you through the process of getting the proper window treatments so that you can conserve energy, preserve your furnishings and contain your view while maintaing privacy. Consultations for color plans, redesign, and soft furnishings will keep your space current yet timeless.
J. Genow Marketing
As an independent Marketing Consultant, Jacqui Genow helps business owners and independent professionals make sense of marketing by developing strategies and solutions that are tailored to the unique needs of their business. She founded J. Genow Marketing with the goal of helping business owners take the guesswork out of marketing by providing clarity and direction – a roadmap – to reaching their marketing goals. Her expertise includes Brand Development, Website Planning, Integrated Marketing Plans, and Project Management. She also works with clients on an on-going basis as a Marketing Coach, and Virtual Marketing Director. You can follow her on Twitter @jgenow or LinkedIn.