The Marketing/Public Relations Committee oversees chapter marketing, branding and communications, attends and hosts display tables at conferences, expos and trade shows and is responsible for generating positive media attention for the chapter, highlighting members whenever possible. The committee also works with NAWBO-OC leadership on a local and national level to improve the chapter’s technology infrastructure and support organizational and marketing initiatives via website, e-campaigns, social media and online asset archiving. Committee members love to generate exposure through marketing and branding initiatives, enjoy working in a creative environment, have a passion for marketing, are creative thinkers and are very comfortable with being a team player.
Vice President, Marketing and Public Relations
WHW (Women Helping Women/Men2Work)
Trina is the VP of Marketing and Communications at the NAWBO-OC affiliate, WHW (Women Helping Women/Men2Work). She directs the development and implementation of WHW’s strategic marketing and public relations activities. Trina is also responsible for facilities management, the implementation and maintenance of the organization’s technology infrastructure, as well as the management of WHW’s Retail Store, Déjà New. Trina has been a member of NAWBO-OC since 2007, has served on the Board of Directors since 2010 and was voted NAWBO-OC Member of the Year in 2009. Trina is also on the Leadership Team of Marketplace Women of Orange County and the Co-Chair of the Santa Ana Chamber of Commerce Ambassadors.
Associate Director, Content Management
Custom Writing & Writing Repair Services
Judy Rose writes original copy for marketing and promotional materials, BLOGS, newsletters, professional bios, press releases, and more. She also offers a unique strategic editing service called Writing Repair which involves analyzing, polishing, and adding vitality to her clients’ text and drafts. A NAWBO-OC member since 2008, Judy serves on the Marketing Committee where she is the Associate Director of Content Management. As Editor of the NAWBO Blog, Judy writes posts and manages a rotating team of nine other contributors. She also writes the Spotlight articles for our corporate partners. Since 2009, Judy has written the bio/tributes for our annual Remarkable Women Awards honorees and in 2012 became organizer/editor of content of the 50+ page event program.
Associate Director, Technology
Krush Creative Group
Katherine is the owner, CEO and Chief Creative Officer of Krush Creative Group, a full-service branding, marketing, advertising, design, PR and event production agency and the co-owner of PCH Filmworks, an independent film production company. She is an international marketing professional with over 25 years of experience, having worked with clients of all sizes in many vertical markets. Katherine serves on several boards, including the UC Irvine’s Alumni Association, Summit7 and BindFlow. She is a member of UC Irvine’s School of Biological Sciences Dean’s Leadership Council, the chair of UC Irvine’s School of Biological Sciences Alumni Organization and chair of UC Irvine Extension’s Alumni Organization.
Associate Director, Social Media
Like a Boomerang Marketing Strategies
Kimberly Schramm, founder of Like a Boomerang, is a Certified Inbound Marketer who helps her clients develop effective marketing strategies for delivery of their Unique Selling Proposition through a variety of online and offline mediums including web content, email marketing, eBooks, seminar, special events and trade shows. Known for having a “way with words,” she helps her clients target their market, write an engaging message, deliver it through the appropriate medium to keep prospects and clients coming back…just like a boomerang!
Karie Najemnik Armstrong
Associate Director, Media Relations
TK Armstrong & Associates Inc.
After twenty-two years managing multi-million dollar enterprises in the shopping center industry, Karie combined her strategic-planning, team-developing, leadership and coaching skills to form her own firm where she assists businesses in growing, launching or repositioning. As a business coach and strategist, Karie focuses on empowering the business owner to take the right risks, stack the right skills and actions, and get results. Her inherent desire to answer the question “Why?” combined with the determination and strategy of becoming a competitive springboard diver, blended with twenty-two years of bringing teams together to generate profits of more than $31 million each year, and award-winning success in launching new businesses at the SBDC, uniquely qualify her to assist the business owners who cross her path.