Upcoming Classes

Business Goal-setting
Date: January 27, 2010
Time: 9am-12noon

Location: Brandman University - Irvine Campus
16355 Laguna Canyon Road, 1st Floor
Irvine CA 92618

Instructor: Nahid Cassaza, Aspyrre Professional Coaching Services

Description: How do you know when you've achieved success? It all depends on how you've defined it, and the path you've set to get there. This interactive workshop is for small businesses who have reached a plateau. You will learn key business planning concepts and takeaway tools that will help you set the course for the growth of your business - and get there.

Nahid will teach you how to create your vision, establish goals, break actions into manageable steps, design systems to keep you accountable, plan for surprises in advance, and develop a quarterly re-assessment process to keep your plan relevant throughout the year. Get your strategizing done in three o hours so you can go back to work and hit the ground running! You're encouraged to bring two big initiatives to work on during the class.

Using LinkedIn to Grow Your Business
Date: February 2010

Description: It's not enough to know how LinkedIn works; in order to get any benefit, you've got to know how to use it. We'll teach you the nuts & bolts: how to get around on LinkedIn, what to include on your LinkedIn page, how to grow your list of contacts, how to communicate with contacts. Then, we'll show you how you can effectively use LinkedIn to build your business. You will learn who's on LinkedIn and who should be; why you should be "linked"; and the accepted ways to contact potential clients. We'll share tips and tricks from successful users. No need to bring your laptop (there's no wireless access) but we do suggest you have a LinkedIn profile before you arrive.

Where's the money? Keeping Track of your Profit and Loss
Date: March 2010

Description: No business owner should be asking "where's the money?" Successful entrepreneurs know where every dollar is, what's coming in, and what's going out. This course covers the basics: how to set up accounts; tracking invoices, purchases, and payments; recording inventory and assets; working with taxes, equity, and liabilities; security measures; and more. You'll gain a clear picture of what information you need at your fingertips, how to use that information, and how to create the kind of accounting records that make it accessible -- a must for every business owner large or small.

Small Business Legal Audit
Date: April 10, 2010
Time: 12pm-3pm

Instructor: Darlynn Morgan, Morgan Law Group

Description: Do you have a business or a hobby? Having a solid legal foundation in your business is the difference between bumbling along, creating a business that is built on a house of cards and building a real business that does real business in the world. Many owners are losing out on tremendous opportunities for growth because they simply don't want to pay attention to these important things.

The objectives for this workshop is that you will leave with an action plan for exactly what to do to set up, fix up, or shore up your business in order to have a rock solid legal foundation as the base of your business. We will explore the ins and outs of having a separate legal entity for your business; we will look at the various agreements you have in your business: with clients, vendors, and business partners; we will take a look at Employment Issues, Protecting Your Brand and Estate Planning for business owners. We will also be discussing the other three pillars of a successful business: having the right Insurance protection, solid Financial systems, and essential Tax strategies.

Using SEO Driving Business to Your Website
Date: May 2010

Description: Taught by a nationally recognized expert in social media and Internet commerce, this valuable course removes the mystery behind SEO (Search Engine Optimization). You'll learn what SEO is and how it impacts the numbers and types of visitors coming to your website. Topics covered include the major search engines, how to submit your site, tips and techniques for increasing traffic, glossary of search engine marketing terms, and secrets guarded by Internet marketing companies. Discover how to create an SEO friendly website, how to use keywords, tags, & metatags, how to use links, and the top mistakes to avoid. This course will leave you better prepared to maximize the sales potential of your website.

Setting Priorities, Organizing, Delegating
Date: June 2010

Description: You can't do it all yourself, and you can't do it all at once. Learn how to get the most out of your limited time and energy. This course teaches you how to maximize your effectiveness by identifying necessary tasks, prioritizing, and setting schedules and deadlines. You'll learn tips for planning your day, improving time-management skills, and setting up your office so that it supports greater productivity and convenience. We'll discuss delegating duties that don't require your personal touch, hiring people you can trust, teaching employees to fill in for each other, and emphasizing teamwork and communication. You'll come away knowing how to get more done in less time and with less stress.

Recruiting and Hiring Employees
Date: July 2010

Description: From the starting point of deciding what types and levels of employees your company needs, to the achievement of assembling a top-notch team, this course covers strategies, resources, and pitfalls of recruiting and hiring. Learn about placing productive ads, working with agencies, setting requirements, screening applicants, interviewing techniques, anti-discrimination laws, background checks, and many other issues employers face. You'll leave this course more prepared to attract and keep the finest people for your organization.

Instructors Needed
Do you want to share your expertise with other members? The NAWBO Education Center is looking for instructors to teach in-person classes, teleclasses and webinars on topics in the following areas: sales/business development, operations/processes, leadership/management, business planning and finance/accounting. If you are interested, please complete the instructor application.

The Education Center needs YOU!

The NAWBO-OC Education Center was established to provide business education and business development support to women business owners. We do that by offering monthly courses, Success Teams, and annual educational scholarships. The Education Center has been well received by the NAWBO-OC chapter members and Orange County community and strives to be the educator of choice for women business owners. To keep up with the demand for business education, we're looking for a dedicated team to continue delivering the value.

If:

• You have a way with words- We need your help with marketing.
• You can sell snow to an Eskimo- We need your help with sales and promotions.
• You can you make dull documents come to life- We need your help with graphic design.
• You have are organized and detail oriented- We need your help planning our monthly courses.
• You can spot talent- We need your help finding instructors.

The time commitment is 2-3 hours/month including our monthly telephone meetings.

If you'd like to know more about the volunteer opportunities for the Education Center, contact Markell Steele or call 877-210-3252.

INSTRUCTORS: For information about becoming an instructor for our programs, CLICK HERE for instructor flyer. SCHOLARSHIPS: NAWBO-OC members wishing to further their education in the pursuit of business excellence may be eligible for assistance. For information and application CLICK HERE for PDF format. WOMEN'S BUSINESS INSTITUTE: NAWBO-OC's Women’s Business Institute (WBI) is the 501(c)(3) funding arm for our Education Center. The primary mission of the WBI is to support the continuing business education needs of women business owners, with a secondary focus on supporting all women in business. FOUNDING MEMBERS: Sixteen prominent OC businesswomen responded to the need for the Education Center—the WBI Founding Members—along with eight companies including Marquis Sponsor Sunwest Bank leading the charge.

2008 Scholarship Donors Josefina de la Cruz, CPA - One $1,000 scholarship Susan's Healthy Gourmet - One $1,000 scholarship Specialized Marketing Services - One $1,000 scholarship OC Metro - One $1,000 scholarship Tuned in Media - One $1,000 scholarship 2007 Scholarship Donors