Liz Goodgold
Branding and Marketing Expert, Red Fire Branding
Wednesday, February 22, 2012
5:00—8:00 pm
Light snacks will be served
Location: White, Nelson & Co. LLP
2875 Michelle Drive, Suite 300
Irvine, CA 92606
Many business executives believe that branding is only for big consumer product companies with even bigger budgets. But, the truth is that branding principles applied to the brand called “YOU” can lead to exponential growth. This program shows you how to separate yourself from the sea of similarity in order to get the results, re- wards, and recognition you deserve.
In this entertaining and informative talk, Liz combines practical and tactical sugges- tions that you can learn today and implement tomorrow!
- Why you should brand like a celebrity
- How to leverage your point of difference
- How to use your brand name to increase recall
- The secrets to a 7-second hook and saying goodbye to the 30-second elevator pitch
- How to fire up your business cards
Branding speaker and expert Liz Goodgold has over 25 years of experience working for huge clients as well as small business owners and start-ups. Her specialized, one-on-one branding and coaching programs spark new ideas that deliver sure-fire results. Her second book RED FIRE BRANDING published in 2010.
